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 What Makes Chi Permanent  
     Shine Color Unique?     


Completely Ammonia Free

No Chemical Smell 

Leaves the hair healthy

Covers grey


  Chi Ionic Permanent Shine Hair Color FAQs  


Q: How can color lift without ammonia?
A: Ammonia is not the lifting agent in hair colors; hydrogen peroxide is mainly in charge of the lifting action. In conventional color, ammonia’s function is to swell and harshly open the cuticle layer by creating a harmful gas, when mixed with hydrogen peroxide. CHI Ionic Permanent Shine Hair Color uses new Advanced American Technology with a mild, yet effective, alkaline called monoethanolamine (MEA).


Q: How is it possible to lift tint with tint?
A: CHI Ionic Permanent Shine Hair Color has the revolutionary ability to lift tint with tint. This gives a huge advantage to hair color artists. It gives the possibility to change the level and color tone in one single, easy step. Most importantly, CHI Ionic Permanent Shine Hair Color will always respect the integrity of the hair. CHI Ionic Permanent Shine Hair Color does not contain any ammonia, therefore, a consistent pH is maintained during the whole coloring process.



Advanced American CHI 44 Color Technology

Don't have to breath in the smell under dryer

82 Luxurious Vibrant Colors for unlimited coloring possibilities

8 Pre-mixed Additives for total control


Longer Lasting Color with Unparallelled Shine

Richer more Vibrant Reds

Sensational Brunettes

Fiery Coppers

Pre-mixed Coverage Plus for 100% Grey Coverage

Exceptional High Lift Blondes for up to 5 levels of lift and deposit.



Ammonia Free-Complete Color Control with pleasant fragrance

CHI 44 Ceramic and Far InfraRed will provide maximum color penetration inside of the hair

Ionic Technology-Ionic charge (+/-) will anchor the dyes inside of the hair

CHI Ionic Dyes deliver unbelievable radiance, shine and longevity

Silk Crème Base for smooth and economical application


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